Idrees, Ufera; Aftab, Hira; Qureshi, Hamza Ahmad; Mata, … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-13
both participation intention (R = 0.729, R2 = 0.531, p = 0.000, b = 0.740) and purchasing intention (R = 0.71, R2 = 0 … = 0.250) and purchasing intention (b = 0.310). However, vicarious licensing weakens the relationship of reciprocity with … both participation intention (b = -0.175) and purchasing intention (b = -0.187). The mediation effect of participation …