Consumer behavior analysis and open innovation on actual purchase from online live selling : a case study in the Philippines
Year of publication: |
2024
|
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Authors: | Ong, Ardvin Kester S. ; German, Josephine D. ; Almario, Alyannah Ysabel V. ; Vistan, Jodi Marie V. ; Galang, Jeanne Allen P. ; Dantis, Jimmuel R. ; Balboa, Evangeline |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 10.2024, 2, Art.-No. 100283, p. 1-12
|
Subject: | Consumer Behavior | e-market | Online Selling | Purchasing Intention | Theory of Planned Behavior | Konsumentenverhalten | Consumer behaviour | Philippinen | Philippines | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Electronic Commerce | E-commerce | Verkauf | Selling | Marketingmanagement | Marketing management |
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