The axioms of additive conjoint measurement provide a means of testing the hypothesis that testing data can be placed onto a scale with equal-interval properties. However, the axioms are difficult to verify given that item responses may be subject to measurement error. A Bayesian method exists...

Purpose The purpose of this paper is to evaluate the effect of design awareness on consumers’ purchase intention. Design/methodology/approach The experiment consisted of showing a new beer package design to 185 participants who evaluated it using a self‐administered questionnaire. Findings...

Concerns regarding construct bias in psychological assessment have been the subject of ongoing research for a half century. Little research has investigated the psychometric comparability of instruments designed to assess positive perceptions of individuals’ lives. The Multidimensional...

Purpose – The purpose of this paper is to study the strategic process of small- and medium-sized enterprises (SMEs) including strategic reference points (SRP) (Fiegenbaum et al. , 1996). Design/methodology/approach – The paper identifies the strategic positioning of SMEs (Lavie and...