Sekhavat, Yoones Asgharzadeh; Fathian, Mohammad; … - In: International Journal of Data Analysis Techniques and … 2 (2010) 1, pp. 1-21
The method of association rule mining has been used by marketers for many years to extract marketing rules from purchase transactions. Marketers and managers employ these rules in order to predict customer needs for future sales. Extracting effective rules is one of the major problems of...