Ferreira, Carla; Lourenço-Gomes, Lina; Pinto, Lígia … - In: Wine Economics and Policy 10 (2021) 1, pp. 57-71
acceptability of a product. The main purpose of this paper is to evaluate the actual role of the region of origin cue on the …-contrast framework show that region of origin affects the experienced, expected, and perceived quality, as well as the agreement between … them. Thus, the region of origin may offer a good predictive value of the product, increasing the consumer expectations …