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Search: subject:"regulatory engagement theory"
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Journal of marketing management : MM
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity
Diem-Trang Vo
;
Long Thang Van Nguyen
;
Duy Dang-Pham
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10015047483
Saved in:
2
Conceptual underpinnings for transformative research in a service ecosystems context to resolve social issues : framework foundations and extensions
Finsterwalder, Jörg
;
Foote, Jeff
;
Nicholas, Graeme
; …
- In:
The service industries journal
37
(
2017
)
11/12
,
pp. 766-782
Persistent link: https://www.econbiz.de/10011847856
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3
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
4
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010867842
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