When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity
Diem-Trang Vo, Long Thang Van Nguyen, Duy Dang-Pham and Ai-Phuong Hoang
| Year of publication: |
2024
|
|---|---|
| Authors: | Vo, Diem-Trang ; Long Thang Van Nguyen ; Dang-Pham, Duy ; Hoang, Ai-Phuong |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 5, p. 557-578
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| Subject: | Authenticity | Regulatory engagement theory | AI-powered branded applications | Value co-creation | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Glaubwürdigkeit | Credibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-06-2023-1759 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047483