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Pay What You Want
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empowerment
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participative marketing
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price setting
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Revue Gestion 2000 : management & prospective
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La politique de prix "Pay What You Want" : partage du pouvoir ou action de communication?
Dekhili, Sihem
;
Connan-Ghesquiere, Chantal
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
4
,
pp. 15-29
Persistent link: https://www.econbiz.de/10010256963
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