La politique de prix "Pay What You Want" : partage du pouvoir ou action de communication?
Year of publication: |
2013
|
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Authors: | Dekhili, Sihem ; Connan-Ghesquiere, Chantal |
Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 30.2013, 4, p. 15-29
|
Subject: | Pay What You Want | relationship customers/sellers | empowerment | price setting | participative marketing |
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