KHAN, AMNA; Zolkiewski, Judith; Murphy, John - In: Journal of Business & Industrial Marketing 31 (2016) 2, pp. 183-192
Purpose – The purpose of this paper is to explore the impact and effect of renqing in Chinese business relationships …, and interviews were undertaken with purchasing managers. Findings – The findings show that the Chinese concept of renqing … that previous conceptualisation of Renqing was limited, as the aspects it encompasses, favours and opportunities, were not …