Favour and opportunity : renqing in Chinese business relationships
Year of publication: |
2016
|
---|---|
Authors: | Khan, Amna ; Zolkiewski, Judith ; Murphy, John |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 2, p. 183-192
|
Subject: | China | Business-to-business | Guanxi | Chinese relationships | Renqing | Soziales Netzwerk | Social network | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing |
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