Pestek, Almir; Lalovic, Andjela - In: Economic Analysis 44 (2011), pp. 47-58
relationship management in the world of services. Therefore, research on impact of CRM and e-CRM system to efficiency of rent-a-car … agencies in Bosnia and Herzegovina is of crucial importance for companies and managers not only in rent-a-car industry, but the … tourism industry as whole. The aim of this paper is to explore the impact of e-CRM on efficiency of rent-a-car agencies in …