Arunraj, Nari Sivanandam; Ahrens, Diane - In: International Journal of Retail & Distribution Management 44 (2016) 7, pp. 731-753
Purpose – Weather is often referred as an uncontrollable factor, which influences customer’s buying decisions and causes the demand to move in any direction. Such a risk usually leads to loss to industries. However, only few research studies about weather and retail shopping are available in...