Selling in an asymmetric retail world : perspectives from India, Russia, and the US on buyer-seller information differential, perceived adaptive selling, and purchase intention
Year of publication: |
December 2016
|
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Authors: | Rippé, Cindy B. ; Weisfeld-Spolter, Suri ; Dubinsky, Alan J. ; Arndt, Aaron D. ; Thakkar, Maneesh |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 4, p. 344-362
|
Subject: | perceived adaptive selling | buyer-seller information differential | emerging economies | developed economies India | Russia | the US | purchase intention | retail sales | Indien | India | Russland | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verkauf | Selling | Schwellenländer | Emerging economies | Verkaufspersonal | Salespeople |
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