The goal of this discussion paper is to foster the debate among scholars on some of the key issues that are currently challenging the impact of academic wine consumer studies and encourage younger researchers towards alternative paths. Based on my personal experience, I will focus on some...

Ecosystems have become one of the "hottest" topics in industry practice and academia and are becoming increasingly important for companies to grasp in their business model innovation activities. However, research and practice are developing along different lines. Hence, this paper aims to bridge...