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Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace
Wieser, Verena E.
;
Luedicke, Marius K.
;
Hemetsberger, Andrea
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 731-751
Persistent link: https://www.econbiz.de/10012799041
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