Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace
Year of publication: |
2021
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Authors: | Wieser, Verena E. ; Luedicke, Marius K. ; Hemetsberger, Andrea |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 4, p. 731-751
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Subject: | charismatic authority | brand leadership | human brands | market-level analysis | iconic branding | market moralism | risk consumption | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Charisma | Markenimage | Brand image |
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