Skiera, Bernd; Albers, Sönke - In: Marketing Science 17 (1998) 3, pp. 196-213
The alignment of sales territories has a considerable impact on profit and represents a major problem in salesforce … salespersons. In principle, we also show how COSTA might be expanded to solve the salesforce sizing as well as the salespersons … as practitioners in the salesforce area. It aims to revive the stream of research in the 1970s that already proposed …