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Search: subject:"scarcity appeal"
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ad effectiveness
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cart abandonment
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ECONIS (ZBW)
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Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Kim, Sujin
;
Lee, SoYoung
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 465-486
Persistent link: https://www.econbiz.de/10014529314
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2
Scarcity appeals in cross-cultural settings : a comprehensive framework
Khoso, Ubedullah
;
Tafani, Eric
;
Qazi, Asim
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014435073
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3
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
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