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Search: subject:"segmentation bases"
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segmentation bases
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Multi-attribute market segmentation for the major customers of an Iranian steel-making company using value proposition elements
Yavari, Zahra
;
Ranjbarian, Bahram
;
Ketabi, Saeedeh
- In:
International journal of services and operations management
25
(
2016
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10011636549
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2
Aspectos Metodológicos da Segmentação de Mercado: Base de Segmentação e Métodos de Classificação
Oliveira-Brochado, Ana
;
Martins, Francisco Vitorino
-
Faculdade de Economia, Universidade do Porto
-
2008
bases and classification methods. Multiple
segmentation
bases
are detached, organized according to two axes - observable …
Persistent link: https://www.econbiz.de/10005059547
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