ethnic apparel to definable consumer segments. Data were collected from a nationwide mail survey (n = 348) of ethnic apparel … multiple consumer segments were offered.  …

successful women. The aims of the paper are to characterize segments of the women’s magazines on the Polish market. This paper …

tendance émerge : il s’agit des extensions de segments de marché (par exemple un horlogers masculin visant les femmes). L … segments de marché (homme – femme). Plus spécifiquement, nous souhaitons décrire comment les marques féminines s’étendent sur … consistency in terms of values while addressing both male and female segments. These findings, specific to luxury brands, provide …

directly address individual segments and isolate them. By using consumer self-selection, I am relaxing these assumptions. In … products and prices are chosen and what they look like. In particular, segments may be aggregated even though there are no …