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Search: subject:"self-influencer congruence"
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Self-influencer
congruence
, parasocial relationships, credibility, and purchase intentions : a sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Yap, Jia Ying
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014514524
Saved in:
2
When social media influencers endorse brands : the effects of
self-influencer
congruence
, parasocial identification, and perceived endorser motive
Shan, Yan
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 590-610
Persistent link: https://www.econbiz.de/10012260239
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