Chuang, Yi-Fei; Hwang, Shiuh-Nan; Wong, Jehn-Yih; Chen, … - In: International Journal of Culture, Tourism and … 8 (2014) 3, pp. 333-344
Purpose – The aim of this study is to explore the attractiveness of tourist night markets by looking at the dual nature of retail service and tourism from a supply-side perspective. Design/methodology/approach – The authors conducted field observations to understand the offerings at night...