Hinson, Robert; Owusu‐Frimpong, N.; Dasah, Julius - In: Marketing Intelligence & Planning 29 (2011) 3, pp. 264-283
Purpose – This paper seeks to determine from the standpoint of undergraduate students, service‐quality dispositions of bank brands operating in Ghana; in respect of customer service (human interaction), service knowledge and bank infrastructure and technology. Design/methodology/approach –...