Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Marketing Science 16 (1997) 3, pp. 246-255
Side payments, known politely as gainsharing and pejoratively as bribery, are prevalent in marketing. Indeed, many … discussion of side payments in the literature (e.g., Adams 1995, Borrus [Borrus, Amy. 1995. A world of greased palms. (November 6 … one class of marketing side payments. We hope that our analyses clarify some of the issues and suggest how these side …