Search Results - subject:"social bonding"

A typology of customer experience with social media branded content : a netnographic study

Waqas, Muhammad; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: International journal of internet marketing and … 14 (2020) 2, pp. 184-213

Persistent link: https://www.econbiz.de/10012252819

When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link

Auh, Seigyoung; Mengüç, Bülent; Katsikeas, Constantine S. - In: Journal of marketing research 56 (2019) 6, pp. 1012-1033

Persistent link: https://www.econbiz.de/10012177796

Stranger danger : when and why consumer dyads behave less ethically than individuals

Nikolova, Hristina; Lamberton, Cait; Coleman, Nicole … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 90-108

Persistent link: https://www.econbiz.de/10011883878

Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships

Paulssen, Marcel; Roulet, Raphael - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1011-1028

Persistent link: https://www.econbiz.de/10011708799

Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships

Paulssen, Marcel; Roulet, Raphael - In: European Journal of Marketing 51 (2017) 5/6, pp. 1011-1028

Purpose Research on how social bonding between boundary spanners influences relationship outcomes in business … social bonding on the share of wallet and actual cross-buying behaviour. Design/methodology/approach B2B relationships … answered two telephone surveys. Findings Social bonding was found to affect both investigated relationship outcomes, share of …

Persistent link: https://www.econbiz.de/10014724047

The effect of social bonding and identity on the decision to invest in food production

Alho, Eeva - In: Journal of behavioral and experimental economics 59 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011567339

The impact of relational bonding on intention and loyalty

Chai, Joe Choon Yean; Malhotra, Naresh K; Dash, Satyabhusan - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 203-227

Purpose – The purpose of this study is to investigate the impact of relational bonding on intention and loyalty and the mediating role of commitment foci in the service context. Design/methodology/approach – The study used a cross-sectional and quantitative mail survey approach. Bank...

Persistent link: https://www.econbiz.de/10014874217

Risk as moderator of the trust-loyalty relationship

Paulssen, Marcel; Roulet, Raphael; Wilke, Sina - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 964-981

Persistent link: https://www.econbiz.de/10010388101

Risk as moderator of the trust-loyalty relationship

Paulssen, Marcel; Roulet, Raphael; Wilke, Sina - In: European Journal of Marketing 48 (2014) 5/6, pp. 964-981

social bonding as antecedents of brand satisfaction and brand trust to understand their effectiveness under different risk … perceived risk is high, brand trust exclusively determines brand loyalty. Thus, the effectiveness of social bonding tactics as a … findings’ generalizability. Practical implications – The often-recommended social bonding between boundary spanner and …

Persistent link: https://www.econbiz.de/10014724464

The effects of social- and self-motives on the intentions to share positive and negative word of mouth

Alexandrov, Aliosha; Lilly, Bryan; Babakus, Emin - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 531-546

Persistent link: https://www.econbiz.de/10010126686