Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Year of publication: |
2017
|
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Authors: | Paulssen, Marcel ; Roulet, Raphael |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 1011-1028
|
Subject: | Share of wallet | Social bonding | Trust | Cross-buying behavior | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing |
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