Shahizan Hassan; Arfan Shahzad - In: Pakistan journal of commerce and social sciences 16 (2022) 1, pp. 141-166
Due to the Covid-19 pandemic and movement control order (MCO), many small and micro-sized enterprises in Malaysia have been relying on social media platforms to promote and sell their products. Nonetheless, only a few studies were conducted on the success of this practice. The question of...
