Wiese, Melanie - In: Cogent business & management 11 (2024) 1, pp. 1-17
. There is a specific focus on consumption and experience-sharing behaviour and on the moderating role of social media … strongest predictor of satisfaction. Furthermore, convenience of sharing was confirmed as a mediator, while social media … attractiveness. An online self-administered questionnaire resulted in 433 responses from South African shoppers. The hypotheses were …