Omni-channel shopping experiences : to share or not to share?
Year of publication: |
2024
|
---|---|
Authors: | Wiese, Melanie |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2330664, p. 1-17
|
Subject: | seamlessness | omni-channel | satisfaction | customer influence | experience sharing | social media attractiveness | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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