Search Results - subject:"social media communication"

The relationships among social media communication, brand equity and satisfaction in a tourism destination : the case of Danang city, Vietnam

Hue Kim Thi Nguyen; Phuong Thi Kim Tran; Vinh Trung Tran - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 1187-1210

Persistent link: https://www.econbiz.de/10014526859

Social media government communication and stakeholder engagement in the era of Covid-19 : evidence from Italy

Fissi, Silvia; Gori, Elena; Romolini, Alberto - In: International journal of public sector management 35 (2022) 3, pp. 276-293

Persistent link: https://www.econbiz.de/10013411842

Online posting intention : do the social communication and brand equity of esports matter?

Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 161-187

Persistent link: https://www.econbiz.de/10014504965

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898

Identifying sources of noise within the networked interplay of marketing messages in social media communication

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187

Persistent link: https://www.econbiz.de/10015065515

Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience

Sohaib, Muhammad; Safeer, Asif Ali; Majeed, Abdul - In: Marketing intelligence & planning 42 (2024) 6, pp. 1074-1092

Persistent link: https://www.econbiz.de/10015056959

Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda

Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10012588015

The inevitability of essentializing culture in destination branding: the cases of fika and hygge

Caprioli, Laura; Larson, Mia; Ek, Richard; Ooi, Can-Seng - In: Journal of Place Management and Development 14 (2021) 3, pp. 346-361

Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmark and fika in Sweden in destination branding and address the inevitability of their essentialization through the branding process. Design/methodology/approach Three relevant semi-structured...

Persistent link: https://www.econbiz.de/10014899535

Social media communication and company value : the moderating role of industry competitiveness

Golmohammadi, Alireza; Gauri, Dinesh Kumar; Mirahmad, Hooman - In: Journal of service research 26 (2023) 1, pp. 120-135

Persistent link: https://www.econbiz.de/10014246198

Impact of firm-initiated tweets on stock return and trading volume

Ganesh, Aditya; Iyer, Subramanian - In: The journal of behavioral finance : a publication of … 24 (2023) 2, pp. 171-182

Persistent link: https://www.econbiz.de/10013547895