Search Results - subject:"social media involvement"

Dini, Mauro; Curina, Ilaria; Francioni, Barbara; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 388-410

Persistent link: https://www.econbiz.de/10014460356

Yang, Yanwu; Zhang, Jun; Gao, Ting (Lisa) - In: Psychology & marketing 41 (2024) 6, pp. 1289-1317

Persistent link: https://www.econbiz.de/10014531221

Rather, Raouf Ahmad; Parrey, Shakir Hussain; Gulzar, Rafia - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2093-2114

Persistent link: https://www.econbiz.de/10014445929

Rather, Raouf Ahmad; Parrey, Shakir Hussain; Gulzar, Rafia - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 2093-2114

examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand-engagement (CBE …

Persistent link: https://www.econbiz.de/10014873640

Wang, Chuhan; Sirakaya-Turk, Ercan; Aydin, Serdar - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 193-211

Persistent link: https://www.econbiz.de/10012111335

Bharathi, S. Vijayakumar; Mala, E. Padma - In: Global business review 17 (2016) 3, pp. 665-683

Persistent link: https://www.econbiz.de/10011602920