Si, Kai; Jalees, Tariq; Zaman, Syed Imran; Kazmi, Syed … - In: Cogent business & management 10 (2023) 3, pp. 1-22
Both individuals and organizations extensively use the internet and social media for communications and other purposes … in the present era. The study examines the impact of social media effectiveness on informativeness and communication. It … hypotheses and reject one hypothesis. The study found that social media positively affect informativeness, communication, and …