Kraut, Robert; Sunder, Shyam; Telang, Rahul; Morris, James - School of Management, Yale University - 2005
Junk e-mail or spam is rapidly choking off e-mail as a reliable and efficient means of communication over the Internet … article examines economic approaches to the problem of spam and the results of two laboratory experiments to explore the … messages. These results suggest that markets for attention have the potential for addressing the problem of spam but their …