Verweigerung der Kommunikation zur Steigerung der Kundenzufriedenheit? : Customer Experience mit Do-not-reply-E-Mails
Year of publication: |
2012
|
---|---|
Authors: | Foscht, Thomas ; Schloffer, Judith |
Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 347-365
|
Subject: | Event-Marketing | Event marketing | Online-Handel | Online retailing | Kommunikation | Communication | E-Mail | E-mail | Kundenzufriedenheit | Customer satisfaction |
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