Zapalac, Ryan K; Zhang, James J; Pease, Dale G - In: International Journal of Sports Marketing and Sponsorship 11 (2010) 4, pp. 50-73
There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate women's volleyball spectators from the perspectives of sociodemographics, market demand and consumption. Spectators (N=265) from...