Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Year of publication: |
2022
|
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Authors: | Fujak, Hunter ; Frawley, Stephen ; Lock, Daniel ; Adair, Daryl |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 22.2022, 2, p. 161-181
|
Subject: | new sport leagues | New sport teams | novelty | sport consumers | television ratings | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Fernsehen | Television | Mediennutzung | Media usage | Sportökonomik | Sports economics | Fußball | Football |
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