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Search: subject:"sport fan emotions"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012173520
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