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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
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