Calabuig, F.; Núñez-Pomar, Juan; Prado-Gascó, Vicente; … - In: Journal of Business Research 67 (2014) 5, pp. 729-733
This work analyzes the relationships between perceived value, satisfaction and future intentions among users of a public sport service who experience a price increase in the service they receive. A self-administered survey provides data from two samples (before and after the service price...