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Search: subject:"sport sponsorship"
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Sponsorship
48
Sponsoring
47
Sportmarketing
46
Sports marketing
46
Sport sponsorship
40
Sports
37
Sport
36
sport sponsorship
25
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
Profisport
19
Football
18
Fußball
18
Sport event
14
Sportveranstaltung
14
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Advertising effects
8
Werbewirkung
8
Sport organization
7
Sportorganisation
7
Brand
5
Event marketing
5
Markenartikel
5
Sport marketing
5
brand equity
5
purchase intention
5
Arbeitsgruppe
4
Event-Marketing
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Team
4
Ambush marketing
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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Online availability
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Undetermined
47
Free
12
Type of publication
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Article
68
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
47
Aufsatz in Zeitschrift
47
research-article
12
miscellaneous
2
Article
1
Conference paper
1
Konferenzbeitrag
1
conceptual-paper
1
viewpoint
1
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Language
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English
64
Undetermined
4
German
2
Spanish
1
Author
All
Jensen, Jonathan A.
4
Koronios, Konstantinos
4
Ntasis, Lazaros
3
Schönberner, Jan
3
Thwaites, Des
3
Woratschek, Herbert
3
Amanpreet Singh
2
Biscaia, Rui
2
Breuer, Christoph
2
Corneille, Olivier
2
Cui, Ge-Qi
2
Derbaix, Christian
2
Dimitropoulos, Panagiotis
2
Doyle, Jason P.
2
Funk, Daniel C.
2
Herrmann, Jean-Luc
2
Itani, Maher N.
2
Jin, ChangHyun
2
Kacha, Mathieu
2
Lee, Jung-Yong
2
Meng-Lewis, Yue
2
Pentecost, Robin D.
2
Rai, Jaskirat Singh
2
Ross, Stephen
2
Rumpf, Christopher
2
Takeda, Fumiko
2
Trail, Galen
2
Turner, Brian A.
2
Walliser, Björn
2
Yoshida, Masayuki
2
Abratt, Russell
1
Adair, Daryl
1
Aguilar-Manjarrez, Rafael
1
Alpert, Frank
1
Andrews, David L.
1
Apar Singh
1
Apostolopoulou, Artemisia
1
Aragonés-Jericó, Cristina
1
Ashill, Nicholas J.
1
Baek, Woo-yeul
1
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Institution
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International Association for the Study of Insurance Economics
1
Munich Business School
1
Universität <Berlin, Freie Universität> / Marketing-Department
1
Published in...
All
International Journal of Sports Marketing and Sponsorship
9
Sport management review
7
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of strategic marketing
4
Sport, Business and Management : an international journal ; SBM
4
Sport, Business and Management: An International Journal
4
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of business research : JBR
2
Sport Management Review
2
Berliner Reihe zum Marketing - Arbeitspapier
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Consumer behavior review : CBR
1
Etudes et Dossiers, No. 355(2010)
1
Freie Universität Berlin - Marketing-Department - Publikationen
1
Geneva Association - Working Papers Series
1
International advances in economic research
1
Journal of Business & Industrial Marketing
1
Journal of corporate responsibility and leadership : JCR&L
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Munich Business School - Publications
1
Munich Business School Working Paper
1
Oeconomia Copernicana
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Universia business review : UBR
1
Проблемы современной экономики
1
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Source
All
ECONIS (ZBW)
47
Other ZBW resources
16
USB Cologne (business full texts)
3
RePEc
3
BASE
1
EconStor
1
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71
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21
Hidden agenda in
sport
sponsorship
: the influence of managers' personal objectives on
sport
sponsorship
decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
22
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
Saved in:
23
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
24
Cost of recognisability of a sponsor's brand achieved through TV broadcasts
Kucharski, Michał
;
Kot, Sebastian
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 447-461
Persistent link: https://www.econbiz.de/10012228888
Saved in:
25
Sport
sponsorship
as cross-sectoral collaboration and its value for young customers
Mirońska, Dominika
;
Bergman, Antti
- In:
Journal of corporate responsibility and leadership : JCR&L
7
(
2020
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012799059
Saved in:
26
The influence of
sport
sponsorship
on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
27
Market reactions to
sport
sponsorship
announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
28
Old and exciting? :
sport
sponsorship
effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
29
Fast food, fizz, and funding : balancing the scales of regional sport organisation sponsorship
Batty, Rachel J.
;
Gee, Sarah
- In:
Sport management review
22
(
2019
)
1
,
pp. 167-179
Persistent link: https://www.econbiz.de/10012099363
Saved in:
30
Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
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