Search Results - subject:"sports entertainment"

ANALIZA STRATEGIC? DE MARKETING, DE POZI?IONARE A M?RCII UNEI FRANCIZE SPORTIVE PROFESIONISTE ?I A?TEPT?RILE CONSUMATORILOR DE SPORT

Jinga, Gheorghe - In: Marathon 4 (2012) 1, pp. 47-51

form of sports entertainment and also the importance between the strategic view of the leaders, of the owners of clubs, the …

Persistent link: https://www.econbiz.de/10010721847

The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment

Willoughby, Keith A.; Mancini, Chad - In: International Journal of Sports Marketing and Sponsorship 5 (2003) 3, pp. 54-62

the World Wrestling Federation with NBC's broadcasting expertise to produce a distinctive sports entertainment product … sports-entertainment league to sports marketers are provided. …

Persistent link: https://www.econbiz.de/10014811331