ANALIZA STRATEGIC? DE MARKETING, DE POZI?IONARE A M?RCII UNEI FRANCIZE SPORTIVE PROFESIONISTE ?I A?TEPT?RILE CONSUMATORILOR DE SPORT
Year of publication: |
2012
|
---|---|
Authors: | Jinga, Gheorghe |
Published in: |
Marathon. - Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP). - Vol. 4.2012, 1, p. 47-51
|
Publisher: |
Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP) |
Subject: | sports entertainment | strategic view | sports franchise | sports consumer | brand equity |
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