Baker III, Thomas Alexander; Liu, Xindan; T. Brison, Natasha - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 95-105
investigation were used to better explain the phenomena of transliteration and trademark squatting in relation to sport brands and … squatting in China. Design/methodology/approach The authors used traditional legal methodology to investigate the influence of … transliteration on trademark squatting in China based on the real-life context provided by the facts in Jordan. First, all reported …