Examining the extent of trademark squatting of NBA athlete names in China
Xindan Liu, Thomas A. Baker and Rebecca Leopkey
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Xindan ; Baker, Thomas A., III. ; Leopkey, Rebecca |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 3, p. 622-638
|
| Subject: | and brand protection | trademark squatting | Trademarks | transliterations | well-known marks doctrine | Markenrecht | Trademark law | China | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand | Sportler | Athletes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2021.1902366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283253