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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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