Yip, Toby C.Y.; Chan, Kara; Poon, Evon - In: Journal of Consumer Marketing 29 (2012) 7, pp. 545-552
Purpose – The study attempts to identify the common attributes of the physical retail outlets favored by Hong Kong youths and to assess the relative importance of “hard” and “soft” aspects of the retail marketing mix in appealing to this consumer segment. Design/methodology/approach...