The role of store environment cues on store personality and store image
Alternative title: | Uloga elemenata okruz̆enja na osobnost ı imidz̆ prodavaonice |
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Year of publication: |
2023
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Authors: | Taşkın, Elif ; Bozbay, Zehra |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 35.2023, 1, p. 23-40
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Subject: | store environment | store personality | store image | store preference | Stimulus-Organism-Response (SOR) model | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2023.35.1.23 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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