Narayanan, V.K.; Fahey, Liam - In: Strategy & Leadership 41 (2013) 4, pp. 24-29
Purpose – The objective of the paper is to summarize major faults in the process that later lead to strategy failures. These faults, or follies as the authors term them, infect all stages of the strategy process and can be ameliorated through careful managerial attention and action....