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Search: subject:"subsistence marketplaces"
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Subsistence economy
21
Subsistenzwirtschaft
21
subsistence marketplaces
20
Poverty
13
Developing countries
12
Entwicklungsländer
12
Subsistence marketplaces
11
Armut
10
Armutsbekämpfung
9
Poverty reduction
9
Consumer behaviour
8
Konsumentenverhalten
8
poverty
7
macromarketing
5
Innovation
4
Emerging economies
3
India
3
Indien
3
Marketing management
3
Marketingmanagement
3
Schwellenländer
3
Social economy
3
Sozialwirtschaft
3
Welt
3
World
3
BOP
2
Base of the Pyramid
2
Base of the pyramid
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Microfinance
2
Mikrofinanzierung
2
New product development
2
Pro-poor innovations
2
Produktentwicklung
2
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2
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research-article
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English
29
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Viswanathan, Madhu
7
Venugopal, Srinivas
5
Gau, Roland
3
Varman, Rohit
3
Elaydi, Raed
2
Hasan, Md. Rajibul
2
Khare, Apoorv
2
Lowe, Ben
2
Nguyen Thi Tuyet Mai
2
Russell, Roslyn
2
Saatcioglu, Bige
2
Shultz, Clifford J.
2
Singh, Supriya
2
Sreekumar, Arun
2
Sridharan, Srinivas
2
Akter, Shahriar
1
Appau, Samuelson
1
Azmat, Fara
1
Barrios, Andres
1
Barua, Maria E.
1
Beckwith, Colin
1
Belk, Russell W.
1
Beninger, Stefanie
1
Blankson, Charles
1
Blocker, Christopher P.
1
Cai, Sophy
1
Corus, Canan
1
Couchman, Paul
1
Cowan, Kirsten
1
Dadzie, Charlene
1
Daouda, Falylath Babah
1
Darley, William K.
1
Devi, Preeti
1
Dubiel, Anna
1
Duncan, Ronald
1
Ekici, Ahmet
1
Facca-Miess, Tina M.
1
Fang, Jeff
1
Ferdous, Ahmed Shahriar
1
Francis, June N. P.
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing management : MM
4
Journal of Business Research
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Future-focused strategic marketing
1
International journal of Indian culture and business management : IJICBM
1
International marketing review
1
Journal of Enterprising Communities: People and Places in the Global Economy
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of macromarketing
1
Journal of teaching in international business
1
Marketing theory
1
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ECONIS (ZBW)
28
RePEc
3
Other ZBW resources
1
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1
Examining the satisfaction level of insurance policy holders at
subsistence
marketplaces
: the bottom-up approach
Devi, Preeti
;
Sharma, Tejinder
- In:
International journal of Indian culture and business …
30
(
2023
)
3
,
pp. 347-359
Persistent link: https://www.econbiz.de/10014443670
Saved in:
2
"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao
;
Kemper, Joya
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
Saved in:
3
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
4
Global virtual immersion in a post-Covid world : lessons learned in moving from sympathy to informed empathy in
subsistence
marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
;
Duncan, Ronald
; …
- In:
Journal of teaching in international business
33
(
2022
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10013483143
Saved in:
5
Revisiting business relationship quality in
subsistence
marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
6
How global marketing can be more global and more marketing : a bottom-up perspective from
subsistence
marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
7
Fostering inclusive social innovation in
subsistence
marketplaces
through community-level alliances : an institutional work perspective
Raghubanshi, Gaurav
;
Venugopal, Srinivas
;
Saini, Gordhan K.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 21-34
Persistent link: https://www.econbiz.de/10013206305
Saved in:
8
Exploring
subsistence
marketplaces
through a feminist perspective
Voola, Archana
;
Voola, Ranjit
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 87-94
Persistent link: https://www.econbiz.de/10012668407
Saved in:
9
Across time, across space, and intersecting in complex ways : a framework for assessing impacts of environmental disruptions on nature-dependent prosumers
Steinfield, Laurel
;
Venugopal, Srinivas
;
Appau, Samuelson
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 262-284
Persistent link: https://www.econbiz.de/10012534364
Saved in:
10
Consumer adoption of pro-poor service innovations in
subsistence
marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of business research : JBR
121
(
2020
),
pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
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